Engagement Engine
Member Health Scoring · churn risk · activation signals
Search members, sponsors, events…⌘K
Operational
Synced Today, 7:42 AM CST
Executive Access
Avg Health Score−2
71
org-wide
Healthy (Green)
8
of 15 visible
Watch (Yellow)
5
At Risk (Red)
2
Member Health Score — Composition
Weighted signals that compose the engagement engine
- Event attendanceweight 28%org avg 72
- Sponsorship participationweight 22%org avg 64
- Committee involvementweight 18%org avg 58
- Email engagementweight 12%org avg 68
- Referral activityweight 10%org avg 54
- Advocacy participationweight 10%org avg 49
The Member Health Score is recalculated nightly. Each member's score is a weighted average of the signals above. Scores ≥75 are flagged green, 55–74 yellow, and <55 red.
Churn Risk by Segment
Members predicted to lapse · next 60 days
- Manufacturing8 accounts · 38%
- Construction6 accounts · 24%
- Maritime4 accounts · 22%
- Energy3 accounts · 18%
- Hospitality4 accounts · 12%
- Healthcare2 accounts · 6%